The Gender Gap in Real Estate

Posted by Steph Kaye on Saturday, February 14th, 2015 at 5:08pm.

What's the Difference?

What do men really want? When it comes to real estate, they want granite countertops, large kitchen islands and walk-in closets, according to surveys. Women, on the other hand, seem primarily concerned about the stairs.

Numbers from the National Association of Realtors 2013 Home Features Survey suggest gender plays a large role in how real estate is perceived. The findings upend traditional real-estate wisdom: that women are looking for great kitchens while men prize man-cave spots like the basement.

When asked what features were “very important”, 32% of single men, compared with 21% of single women, cited new kitchen appliances. Similarly, granite countertops were a must-have for 24% of men, but only 11% of women, and 19% of men wanted a kitchen island, compared with only 8% of women.

Another unexpected finding: 38% of men said a walk-in closet was very important vs. 29% of women.

Meanwhile, basements, traditional redoubts of male noodling, drew equal interest, with 16% of men and 13% of women calling them essential. Men do seem to have an attachment to attics, however—13% cited them as key, compared with 7% of women.

One strong female preference was for single-level homes; 31% identified them as important, vs. 18% of men.

Another NAR survey, however, does seem to support one typical male stereotype—a fear of commitment. The 2014 Profile of Home Buyers and Sellers shows that while 24% of single female home buyers plan to stay in their current home forever, only 15% of single men say the same.

Some real estate agents say they still often see traditional gender roles when it comes to buying real estate. Nancy Malone, managing broker of Berkshire Hathaway Woodmont Realty in Nashville, Tenn., says her male and female clients approach homes differently than most. “Women are mostly interested in kitchens and the flow of the floor plan for entertaining. Men are mostly interested in garages, attics and crawl spaces,” she says. “Even hearing the words come out of my mouth, I feel it’s so stereotypical,” she says. But after 24 years as an agent, she is convinced that despite a shift among younger buyers, “it’s just true.” 

If you are in the market for a new house and would like information on homes for sale, or are first time home buyer not working with a Realtor and would like to schedule a consultation with a qualified Oakland County and Macomb County Realtor, please complete the Lang Premier Properties contact form to have a real estate agent contact you. 

Lang Premier Properties are Birmingham Realtors specializing in Oakland County Real Estate. Stephanie is an agent with Lang Premier Properties. See what past clients have to say about Stephanie Lang.  Lang Premier Properties looks out for your best interests when you purchase a new custom luxury home. We always recommend working with an experienced luxury real estate agent when buying a new luxury estate.



21 Responses to "The Gender Gap in Real Estate"

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