The Listing Agent
A Listing Agent is a person who acts as an intermediary between sellers and buyers of real estate/real property and attempts to find sellers who wish to sell and buyers who wish to buy. (Wikipedia) They are responsible for marketing the property, presenting purchase offers to the owner, and overseeing the transaction from proposal to closing.
A Listing Agent prepares listing and marketing material for the property, places the property in a multiple listing service (MLS) for other agents to access, and is responsible for staffing open houses, arranging private showings, and presenting and explaining offers to purchase real estate to the seller. The Agent will also attend to the details of an accepted contract, such as inspections, and attend the closing with the seller.
Listing Agents help you to price your house properly. You want to get the highest price possible, with very little inconvenience, in the shortest amount of time. They will be able to tell you the most competitive price, to help sell your house. The agent will suggest a listing price range based on recent market data, current economic conditions, and the condition and location of your home.
A Listing Agent is responsible to get your home out to the public by exposing it to its target market by offering an extensive marketing campaign which should include a combination of direct mail, advertising, networking and online publishing, which entices agents to show and buyers to to want to see your house. They should have the expertise to showcase the home's strengths while downplaying its weaknesses.
Everyone is looking for a deal these days. Buyers are doing their homework and comparison shopping, and seeing how to be aggressive during negotiations. So don’t be insulted if you are presented with what you consider to be a lower offer than you anticipated. Rather, look at it as an opportunity to compromise on a mutually acceptable price. Buyers and sellers are not adversaries. Both parties want the house to sell. It may take a little work and a lot of patience to find that common ground, but that’s why a listing agent is so important. They will explain all the contingencies, and help you remain objective and make informed decisions based on current trends, market data, and your particular needs. The easiest way to avoid problems in a closing is to pay attention to all of the details at the time the contract is drawn up.
Make sure to follow through with any necessary changes all of the way through the closing. Agreeing on the price and terms is just the first step. The Listing Agent will stay in close communication with the Selling Agent to make sure that the terms are being met in a timely manner. The mortgage loan must be applied for and granted within a certain time frame. Also, the home inspection must be done according to schedule and any necessary repairs made prior to closing.
Once a home or property owner enters into a contract with a Listing Agent, they are then bound to the contract for a specified period of time. If, after the listing period expires, the agent has not found a buyer for the property, the property owner is free to enter into another contract with the same or a different real estate professional.
If you would like information on your local real estate market, or are first time home buyer not working with a Realtor and would like to schedule a consultation with a qualified Oakland County and Macomb County Realtor, please complete the Lang Premier Properties contact form to have a real estate agent contact you.
Lang Premier Properties are Birmingham Realtors specializing in Oakland County Real Estate. Stephanie is an agent with Max Broock in Birmingham, Michigan. See what past clients have to say about Stephanie Lang. Lang Premier Properties looks out for your best interests when you purchase a new custom luxury home. We always recommend working with an experienced luxury real estate agent when buying a new luxury estate.