Color Means More Than You Think
From seeing red to feeling blue, color plays a huge role in our emotions. Some colors make us feel happy or relaxed, while others can make us feel nervous or anxious. When you’re selling your home, the colors you choose can play on potential buyers’ emotions, changing the way they see your home.
Choose wisely, and the next color you will see is green.
We associate yellow with happiness and light, making it the ideal shade to make windowless spaces like hallways feel sunny, or to create the feeling of joy in family-gathering areas such as the kitchen. But be sure to choose the shade with caution.
“Yellow is such a statement color. People either love yellow or they hate it,” says Lauren Colson, founder of LMC Interior Designs in Atlanta, GA, who specializes in color consultations for residential dwellings. “If you want to use it in your home, I’d stick to soft yellow shades in a warm buttery base.”
Blue’s different hues can conjure up a wide range of emotions. Light hues create feelings of tranquility.
“Spa blues are reminiscent of the ocean and water in general, which are both relaxing and peaceful,” Colson says. “Separated dining rooms are the perfect place to try out a deep navy or dark gray, because they are supposed to feel cozy and inviting instead of open and expansive,” she added.
“Green is commonly associated with nature, so it naturally gives off a soothing and calm vibe,” Colson says.
That soothing vibe makes green a perfect complement to almost any room in your house. For example, paler greens like seafoam or sage have a calming effect best suited to bathrooms, while darker, earthy shades of green such as moss or evergreen create a sense of quiet and peace––perfect for that cozy den space.
Gray is so much more than a neutral color. Most shades pair well with other colors, making this an ideal choice for connecting different spaces such as hallways and entryways. But the right shade of gray can play on some powerful emotions. Light hues have a softness, making us feel calm and relaxed, while darker hues can feel warm. Selecting the right hue isn’t always an easy choice, though.
“Gray is a tricky, tricky color,” Colson says. “There are so many different hues of gray that if you’re not careful you can end up with an icy cold room instead of a warm retreat.”
The key is choosing a gray with the correct base color. For example, Colson noted, a beige-based gray will create warmth, while a blue-based shade will have more of a cooling, icy effect.
At first glance, brown might not seem very exciting––or inviting–– color, but brown hues are also part of the palette of colors we associate with nature’s calming effects, Colson says. Richer hues create a sense of coziness and quiet, making them perfect for a den or entertainment space where potential buyers could imagine spending quality time with their family. Lighter shades such as beige are quiet and calming, perfect for a formal living room, study, and hallway.
What not to use
Not every color will create the positive emotions you want buyers to feel.
“I usually suggest to clients to avoid oranges and reds in any type of space,” Colson says. “They make people feel anxious and angry.”
Instead, focus on creating a neutral palette that buyers will associate with “homey” feelings.
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Lang Premier Properties are Birmingham Realtors specializing in Oakland County Real Estate. Stephanie is an agent with Lang Premier Properties. See what past clients have to say about Stephanie Lang. Lang Premier Properties looks out for your best interests when you purchase a new custom luxury home. We always recommend working with an experienced luxury real estate agent when buying a new luxury estate.